it doesn't work like that - did you just rewind your VM or something?
i just did a fresh install under Virtualbox and after the network setup, it stops at the 'Unleash...' screen with the 'Recommended Install' button. you then press button, then login to the store, then the apps start downloading.
you can't download anything unless you either create an account or login to an existing account.
thanks for the video though, it answered our questions.